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Read about web design best practices and tips on how to get the most out of your website.

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Patricia Nemeth

Patricia Nemeth

Patricia Nemeth is the CEO and founder of KexWorks, a Clearwater Web Design Company. You can find her on and on Twitter. Over the past 7 years, Patricia has provided web design services and internet marketing services to more then 600 businesses.

Posted by on in Website Design

The old adage that you shouldn't keep all your eggs in one basket applies to Internet design as well. If you look at the Internet usage stats, you'll see that 80% of people use a smartphone. You'll also see that 57% use multiple devices, which means that, as far as the design of your website goes, it would make sense to ensure that it can be easily viewed on multiple types of devices. And that's where responsive design comes in.

Responsive design might sound like one of those vague buzzwords the online world is full of. However, it's a simple principle of design that allows one website to adapt easily to any size of the screen. Using responsive design to create a website means that people who visit that website will have an equally good experience regardless of the device they're using to visit it. And if you're still not convinced that responsive design is something you should implement as soon as possible, here a couple of reasons that will drive the point home.


Posted by on in Website Design

There are plenty of reasons to postpone website redesign. It can be costly, it can take a lot of time, and it requires lots of attention from the owner of the website, even if they are not the ones who actually do the redesigning. But the problem with postponing website redesign is that, if you do it for long enough, the fact that your website needs to be updated will start hurting your business.

Websites need to be kept as up to date as possible. If you're wondering how you should know your website is in dire need of a makeover, here are some of the telltale signs.

It Looks Old

You might be proud of the fact that you embraced using the Internet for your business early on, but showcasing your pride by not ever changing your website design is a bad idea. You don't have to be an early adopter of every web design trend that pops up, but when all of your competition has moved on to a different type of design, you can't afford to be left behind.


Posted by on in Content Marketing

If you would say that today's online marketing ecosystem is dominated by blogs, you would be wrong. Just as wrong as you would be if you said that blogs are utterly useless for online marketing. Blogs are an important part of online marketing campaigns, and they can be especially useful for small and medium businesses that want to increase their visibility in search engine results.

Even though writing a blog post usually isn't as hard as writing a magazine article, for example, it doesn't mean business owners can put just anything on their blogs. To get the most out of a blog, the posts need to meet at least the basic requirements of quality blog content. So let's dive into the very basic elements of a good blog post.

1. A Good Title

The phrase "click-bait" is thrown around a lot when speaking about digital content. For a good reason, too, because there's certainly more than enough content out there with the sole purpose of attracting eyeballs and making people click on links to see the content. "Click-bait" refers to images and headlines designed to tickle people's curiosity and get them to follow a link to view the whole of the content.


Posted by on in Website Design

No matter how many search engine optimization specialists you talk to, they'll all tell you the same thing - SEO is indispensable for driving organic traffic to your website. And while no one can dispute that fact, what they might skip telling you is that SEO is not the only thing that'll get your website some organic traffic.

In fact, search engine optimization relies on guessing the preferences of algorithms that are not publicly available. While they are some best practices that were figured out over time, SEO is far from an exact science which can guarantee results. So, if you're not a person who believes in putting all the eggs in one basket, you should also use these methods to increase your website's organic traffic.

Create Great Content with Long-Tail Keywords

Don't say that content is king for nothing. High-quality content is paramount for driving traffic to your website. High-quality content is content that's interesting, fact-based, and well-written. High-quality content will never leave the readers feeling like they've wasted their time on reading it - it has to be valuable to them, provide knowledge they sought, or solve a problem they had. That kind of content is content that gets shared on social media.


Posted by on in Website Design

Online reviews matter. The numbers say that 90% of customers will admit they were influenced by positive reviews. 86% will say the same for negative reviews. In fact, online reviews might have a bigger impact on your business than all the Google or Facebook ads you've been buying.

But the main problem with online reviews is that you don't get to choose whether the reviews your business gets are good or bad. You can offer great customer service and high-quality products, but even that won't completely fend off the occasional bad review.

Lots of good reviews will, however. If you want to make sure that the bad reviews you eventually get don't stand out too much, you need to drown them in a sea of great reviews. And here are a couple of tips on how to get those.

  • aim
  • bebo
  • blogger
  • Del.ici.ous
  • DiggIt
  • Facebook
  • friendfeed
  • Google Bookmarks
  • linkedin
  • Mixx
  • MySpace
  • netvibes
  • Newsvine
  • Google
  • StumbleUpon
  • Technorati
  • tumblr
  • Twitter
  • Andy Sharman's Joomla Sociable Module
  • wordpress
  • Yahoo
  • yahoobuzz

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KexWorks Website Design
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Suite 294
Clearwater, FL 33755

Phone: 727-776-5961


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