Hashtag, the pound hashtag sign - # - you've probably seen pop up all around the Internet, was first introduced by Twitter back in 2009. A hashtag acted like a hyperlink that would, when clicked, show the reader all the tweets containing the same hashtag. It was a feature that allowed people to find and be found, to join in on conversations, and to participate in upcoming trends. A couple of years later, other social media outlets started using hashtags as well - Instagram has it, as does Facebook, Pinterest, and Google+. If you're a business owner, you're probably familiar with these social networks - chances are you're using some, if not all, of them to promote your business.
Why You Need to Know how to Use Hashtags
Businesses, at least those who want to play the social media game well, know how to use hashtags. Yes, they can be sometimes used as a funny, sarcastic, or poignant underlining for a social media post, but most of the time they have a practical use.
For example, if you want to know what's your competition up to, or if you're doing some research on social media, you can use hashtags to find relevant content. If there's a trending topic in your industry or just a trending topic in general, you can use the hashtag related to the topic to add your content to the conversation, making it easier for people to discover your content. Hashtags can also help you with branding and getting recognition, and they can also serve as the point around which you can build a community when you're holding events....