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Website Design

Posted by on in Website Design

The number of times a piece of content has been shared over social networking platforms has become one of the most important metrics for describing the success of content. Social networks are where your audience is - where all the audiences are - and if you want to create good content, you'll want to create content the audience will want to share on social networks.

But what makes content shareable? Is it the quality of the content, the fact that it is well written or well produced? Or is the content's ability to address certain questions the audience has? Or maybe it's most important to make it convenient to share the content? All of those attributes matter in terms of creating shareable content. All of them require you to think about the information you include in your content, as well as how you present your content.

Stats and Insights - The Foundations of Shareable Content

Your audience likes to see statistics in your content, even if you don't cater to the math-obsessed corner of the market. People like statistics because statistics are a simple and easy way to demonstrate that you know what you're talking about. Do you notice a difference between these two statements:

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Posted by on in Website Design

How many different things do you do online to market your business? You probably have a social network profile or two, and you use to post daily updates. You might also have a blog on your website, and you post an article to it once a week. You can also have a weekly newsletter, a weekly YouTube clip, podcast, and a couple of groups on Facebook and LinkedIn where you try to be active.

It's incredible how many things we do to market our businesses today. And if it seems to you that you're falling behind on your schedule and are forced to skip a blog post or two, or not send out this week's newsletter, you should take immediate action. All of your marketing efforts depending on consistency to work, and if you start losing it, you need to adjust.

Why You Need to Be Consistent

When you commit to doing something on a regular basis, whether it's to upload a video, write a blog post, or send out a newsletter, you're not only making that commitment to yourself. You're also making a commitment to your audience. They will expect you to honor it.

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Posted by on in Website Design

When someone stumbles upon your business' website or is sent there from your social networking profile, pages that link to your website, or any other source of traffic, there's one thing you expect to happen. You want the person to go from looking and browsing to performing certain actions. You might want them to buy your products. You might want them to ask for promotion codes. You might want them to ask for your free ebook, or sign up for your newsletter. A lot of the time, business websites serve one purpose - to persuade people to perform certain actions.

To be able to do that, your website needs to be equipped with some tools. For example, it needs to have persuasive copy. It needs to have an attractive visual design. It needs to be functional and easy to use. And, of course, it needs to contain a call-to-action button. This button lets people do what you want them to do, but it also serves as a tool that persuades them to do it. Call-to-action buttons are important, and if you want yours to work well, you need to follow certain guidelines.

Color and Placement

Call-to-action buttons need to attract attention. You can have the most persuasive copy in the world on your web page, but if the users can't find the button they need to press to do what you want them to do, all of that good copy is worth next to nothing.

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Posted by on in Website Design

The increase in the number of people who are using smartphones to access the Internet on the go is propelling local search engine optimization to the forefront of online marketing. Data shows that eighty percent of Google searches have a goal to find a local solution to a query. Your business needs to take local SEO seriously and get into the local SEO race.

1. Responsive Design

The first thing any business that wants to access and be accessed by the mobile audience do is make sure that the users have a decent experience once they find the website. If it takes too much time to load a page, or if users aren't able to navigate the website easily, all the SEO in the world won't help. People will be leaving the website in search of other, user-friendlier websites.

Responsive design is web design that takes into account all the various devices that can be used to access a website. This means that using responsive design, websites can scale according to the devices they're being viewed on, providing a good user experience for mobile and desktop users alike. If you don't know whether your website was created using responsive design, there are other websites that allow you to see your website as mobile users do.

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Posted by on in Website Design

There are so many things you can use the Internet for. It's an endless depository of knowledge, an endless source of entertainment, and a place to hang out with people. If you're a business person, however, you might be more interested in the Internet's potential to help you on your way to success. And the potential is there - you can use the Internet in many ways to build your brand, reach new customers and bring something new to your old customers. There are many possibilities to grow using the Internet, but before you get started, you need to get a handle on some of the basics.

Relationships, Connections, Engagement

Arguably the most valuable use of the Internet for your business is the possibility to connect with other people and businesses. You can connect with other leaders in your industry, with websites that offer industry news, with people you admire and people who are your competition, and most importantly - with your customers. If you're not sure how to do any of this, here are a couple ideas.

Social networks let you do a lot in a single place. You can join in on conversations if you want to get noticed. You can publish your content if you want to get established as an industry authority. You can get in touch with interesting people in your field of work. You can also connect with your customers and clients, listen to what they have to say, and start a conversation with them. The important thing to remember is that, if you want to really engage with people using social networks, you shouldn't try to do it on every social network you can find. Choose a couple and don't spread yourself thin.

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