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Website Design

Posted by on in Website Design

The increase in the number of people who are using smartphones to access the Internet on the go is propelling local search engine optimization to the forefront of online marketing. Data shows that eighty percent of Google searches have a goal to find a local solution to a query. Your business needs to take local SEO seriously and get into the local SEO race.

1. Responsive Design

The first thing any business that wants to access and be accessed by the mobile audience do is make sure that the users have a decent experience once they find the website. If it takes too much time to load a page, or if users aren't able to navigate the website easily, all the SEO in the world won't help. People will be leaving the website in search of other, user-friendlier websites.

Responsive design is web design that takes into account all the various devices that can be used to access a website. This means that using responsive design, websites can scale according to the devices they're being viewed on, providing a good user experience for mobile and desktop users alike. If you don't know whether your website was created using responsive design, there are other websites that allow you to see your website as mobile users do.

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Posted by on in Website Design

There are so many things you can use the Internet for. It's an endless depository of knowledge, an endless source of entertainment, and a place to hang out with people. If you're a business person, however, you might be more interested in the Internet's potential to help you on your way to success. And the potential is there - you can use the Internet in many ways to build your brand, reach new customers and bring something new to your old customers. There are many possibilities to grow using the Internet, but before you get started, you need to get a handle on some of the basics.

Relationships, Connections, Engagement

Arguably the most valuable use of the Internet for your business is the possibility to connect with other people and businesses. You can connect with other leaders in your industry, with websites that offer industry news, with people you admire and people who are your competition, and most importantly - with your customers. If you're not sure how to do any of this, here are a couple ideas.

Social networks let you do a lot in a single place. You can join in on conversations if you want to get noticed. You can publish your content if you want to get established as an industry authority. You can get in touch with interesting people in your field of work. You can also connect with your customers and clients, listen to what they have to say, and start a conversation with them. The important thing to remember is that, if you want to really engage with people using social networks, you shouldn't try to do it on every social network you can find. Choose a couple and don't spread yourself thin.

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Posted by on in Website Design

For many businesses, their website is the center of their online activity. All the other things, such as presence of social media and ads, all serve the purpose of bringing people to their website. It's where potential customers see what the business is about. It's where the businesses get to turn potential customers into actual customers. It's where all the magic happens. And that's the reason businesses view their websites as valuable investments and take website design seriously.

But the thing with website design is that there's always something that could be done better. Some aspect of design that could be improved upon to give the visitors a better experience, some tweak that can make the website even more appealing. In some cases, the tweaks aren't even little, they can be really important things hiding from your view. Here, we'll tackle three of those.

Not Thinking about Mobile

Mobile devices are the future when it comes to Internet use. The number of mobile users is growing, the number of users who use mobile devices to go online is growing, and the devices themselves are getting better and better. And if you think mobile users have more patience for slow, unresponsive, and hard to navigate websites - you're wrong. People want websites that load quickly and are easy to navigate using a single thumb.

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Posted by on in Website Design

Hashtag, the pound hashtag sign - # - you've probably seen pop up all around the Internet, was first introduced by Twitter back in 2009. A hashtag acted like a hyperlink that would, when clicked, show the reader all the tweets containing the same hashtag. It was a feature that allowed people to find and be found, to join in on conversations, and to participate in upcoming trends. A couple of years later, other social media outlets started using hashtags as well - Instagram has it, as does Facebook, Pinterest, and Google+. If you're a business owner, you're probably familiar with these social networks - chances are you're using some, if not all, of them to promote your business.

Why You Need to Know how to Use Hashtags

Businesses, at least those who want to play the social media game well, know how to use hashtags. Yes, they can be sometimes used as a funny, sarcastic, or poignant underlining for a social media post, but most of the time they have a practical use.

For example, if you want to know what's your competition up to, or if you're doing some research on social media, you can use hashtags to find relevant content. If there's a trending topic in your industry or just a trending topic in general, you can use the hashtag related to the topic to add your content to the conversation, making it easier for people to discover your content. Hashtags can also help you with branding and getting recognition, and they can also serve as the point around which you can build a community when you're holding events.

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Posted by on in Website Design

Adding video content to your marketing campaigns can be beneficial in more ways than one. You can do things with video that simply can't be done with still images or text, you can find whole new ways to get audiences engaged, and you can reach a whole new audience of people who prefer watching over reading content. Adding video to marketing emails is a known way to increase click-through rates, and there's an increasing market for video consumption on mobile devices - people seem to like video more and more on the go.

But even if you put all those benefits aside, you'll still be left with a very important way video content contributes to your marketing efforts - it helps with SEO. Search engines tend to prefer pages which contain both video and textual content, and they give these pages a boost when it comes to search engine result pages, helping them to a placement closer to the top. And that's not even the most important way video marketing helps with SEO.

Video and Backlinks

One of the major ways video content contributes to the overall SEO efforts of your marketing campaign is by providing backlinks. Even though video clips, on their own, will not create backlinks, people who link to your videos will. You can have hundreds or thousands of links, and you won't have to lift a finger to build them, apart from what you'd usually do to create and promote content. Of course, this backlinks bonanza doesn't happen for each and every video you create. Your content has to be interesting and valuable so that people will want to share it with other people, but if you manage to get that down, the rest will fall in its place.

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