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Social Media

Posted by on in Social Media

As a business person, advertiser, or marketer, what would you give to have the means to reach roughly one-quarter of this world's population? You know how important it is to be able to reach existing customers and find new ones; you know how important it is to find out valuable information that will help you create the perfect sales pitch and fine tune your audience targeting; you know how great it would be if you could do all of this without having to spend an ungodly amount of money.

And that's where social media comes in. A dozen of the world's biggest social media websites will give you everything you need - access to a lot of people, the information you need to improve your targeting, and to control your social media efforts so that you get the results that you need without going bankrupt. In fact, social media has become an indispensable part of doing business today, and its ability to help businesses grow shouldn't be understated and overlooked. Here's the breakdown of the top reasons your business needs you to put your trust in social media.

1. There's Just so Many People You Could Reach

Let's look at some numbers. There are over 3.1 billion of Internet users in the world, and they have around 2.2 billion of active social media accounts. There are even more mobile users - 3.7 billion, and they have 1.9 billion of social media accounts. And best things about these numbers is that they're constantly growing - more and more people are becoming Internet users, and more and more Internet users are becoming social media users.


Posted by on in Social Media

Marketers, at least the good ones, know better than to wait for the holidays to unleash the potential of social websites. These websites - and we're talking about Facebook, Instagram, and Pinterest, are a great sales driver throughout the whole year. But because they are so powerful, and because that power can be difficult to handle during the times of the year when people simply buy more things, it might be difficult to handle them and get the most out of them. Luckily, we have great tools at our disposal that can help us utilize social websites better.

Let's start with the most powerful social network in terms of ability to sell - Facebook. Because the holiday season is when each and every marketer will put an additional effort into getting as many sales as possible, you can expect to have some tough competition in reaching your customers. And you should start getting prepared for that by making sure that your ads are performing well.

AdEspresso's Facebook Ads Compass is a great tool you can use to create an incredibly readable report that will show you exactly what's working in your ads, and what isn't. You get a view of all the key campaign metrics, as well as a comparison of ad performance by age, gender, country, placement, and type of device. If that isn't enough - and no amount of information ever is - you can the Ads Compass along with Real Geeks' Facebook Marketing Tool. Originally develop for the real-estate industry, this tool gathers data from your website and uses it to tell you how to better target your Facebook ads.


Posted by on in Social Media

Even though it's obvious that the number of businesses which have embraced social media for marketing is growing, there's still more than a few that haven't done it yet. Yes, having an online presence has become as common today as having a phone number was a couple of decades ago, but using social media for marketing, and having an online presence in the form of a website are not the same. And while having a website is, without a doubt, good for businesses, it shouldn't prevent business-owners from looking into social media for marketing, for three simple reasons.

1. Social Media Will Help You Reach More People

Sometimes, social media marketing might seem similar to using word-of-mouth to spread the word about your business. And it sort of is, or at least it would be - in word-of-mouth would involve hundreds of people using megaphones to speak about your business to their friends, and friends of their friends.


Posted by on in Social Media

Is Instagram the next big social network? Will it dethrone Facebook? How hard is it to get started on Instagram? Is is worth it at this point? These are only some of the questions business owners might ask themselves before taking the plunge into yet another social network. While some voices in the digital marketing industry say there’s no such thing as a presence on too many social platforms, as long as you can afford it, your instincts might tell you otherwise.

Some platforms have to be better for your business than others. Or it might be just a question of timing - maybe you think you don’t want to be too early to the party in case it turns out to be a dud. Maybe the platform is just not suited for your business’ style or digital marketing plan. In that light, using Instagram to promote your business can seem like a questionable choice, even though it shouldn’t be. There are actually more reasons to use it than to skip it.

Where is Instagram Now?

At this point, Instagram has around 300 million users. That’s not as much as Facebook, but then again, nothing is. Instagram is owned by Facebook, which allows for an easy integration of content you share over Instagram into your business’ Facebook page or even Twitter profile. Photos are the name of the game on Instagram - everything on the platform revolves around visual expression. It is very convenient to use on a mobile device - in fact, it can be said that it’s a mobile-first social network.


Posted by on in Social Media

Facebook - the social network that’s become indispensable for online marketers. From small specialty business to big and powerful multinationals, everyone has figured out how useful Facebook can be when it comes to reaching customers, and everyone is tapping into that enormous potential. Or at least, what’s left of it.

The reach which was one of the major draw points for use of Facebook in marketing has been declining. In fact, you might have noticed that in a couple of months you’ve been seeing numbers which indicate that your Facebook content hasn’t been reaching as many people as it did before. And it’s not. So, what’s up with Facebook?

Why Algorithm Change Matters

People who make their living creating and implementing campaigns which integrate Facebook will tell you that the website has had yet another change in algorithm. For the savvy social media publishers and campaign strategist, this, coupled with the fact that the change has been announced by Facebook - which doesn’t happen with every algorithm change - say that it’s time for a change.

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