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Content Marketing

Posted by on in Content Marketing

If you would say that today's online marketing ecosystem is dominated by blogs, you would be wrong. Just as wrong as you would be if you said that blogs are utterly useless for online marketing. Blogs are an important part of online marketing campaigns, and they can be especially useful for small and medium businesses that want to increase their visibility in search engine results.

Even though writing a blog post usually isn't as hard as writing a magazine article, for example, it doesn't mean business owners can put just anything on their blogs. To get the most out of a blog, the posts need to meet at least the basic requirements of quality blog content. So let's dive into the very basic elements of a good blog post.

1. A Good Title

The phrase "click-bait" is thrown around a lot when speaking about digital content. For a good reason, too, because there's certainly more than enough content out there with the sole purpose of attracting eyeballs and making people click on links to see the content. "Click-bait" refers to images and headlines designed to tickle people's curiosity and get them to follow a link to view the whole of the content.


Posted by on in Content Marketing

Just a couple of years ago, keyword density was all the rage in the field of search engine optimization. It was one of the metrics SEO experts relied on the most in their efforts to ensure good search engine rankings for their content. Keyword density was one of the easiest strategies to implement in your content - all you had to do is make sure that for every hundred or so words of content, you have between three and five mentions of your targeted keywords. That's all.

Keyword density was a metric that worked. The main goal of search engine optimization is to figure out how search engine algorithms rank our content and then create content that will ensure a good search engine ranking. At the time when keyword density was popular, Google and other search engines used things like keyword density and linking strategy to determine the value of the content and assign it a ranking.

What Happened to Keyword Density?

If you think about it, the exact number a certain word or phrase is mentioned in a text isn't the best way to predict the quality and relevance of that text. We know that - we knew it back then, even. In 2013, Google - who also knew it - released a groundbreaking update to their search engine algorithm called Honeybird and changed everything.


Posted by on in Content Marketing

From the early human cultures to the advanced civilization we live in today, it seems that listening to stories has always had a very important role. Stories are a way we used to transfer knowledge from one person to another, and from one generation to another. Stories are what we used to explain things we didn't really understand, and they are what we use today to make it easier for us to understand complicated things. We wouldn't be where we are today, as humans, if it weren't for stories, so it doesn't come as a surprise that we are hardwired to like them.

Some industries trade in stories pretty straightforwardly. The literary industry, the movie industry, and the video game industry have all found ways to bank on our propensity to seek out stories we will enjoy. Other industries use stories and storytelling in other ways. In marketing and advertising, storytelling is all about creating a context for products or services that make them come to life from their prospective customers' perspective. Simply put. it allows brands to make their products seem like real, three-dimensional things people can easily imagine having in their lives. If this seems easier said than done, and sometimes it might actually be that way, here are four tips for anyone looking to use storytelling in their ad or marketing copy.

1. Tell the Company's Story

Companies and brands have stories. The stories don't have to particularly interesting, and some might have parts that are better left untold. But the path from a business idea to its realization is a story, and it's a story customers might appreciate reading.


Posted by on in Content Marketing

Here are two of the most important things when it comes to website monetization. Number one, you should know from the start that not every monetization model will work for your website. Your first pick doesn't have to be a success, and it might take some work until you get to a model that works for you. But don't t fret because, and this number two - there are plenty of ways you can try monetizing a website. One of them is bound to work, but because every website is a beast of its own, you just need to figure out what type of beast yours is. To get you started, here are a couple of the ways people are monetizing their websites right now.

Sell Ad Space

Let's kick off with the most obvious of the obvious ways to monetize your website - selling ad space. It works similarly to the ads you see in newspapers and magazines - your website contains some sort of content. People come to see your content, and while they're there, they can also see other things, like ads. So businesses can pay to have their ads displayed on your website. And that's all true, however, website ads don't have to work exactly like newspaper and magazine ads in the most important part - the part where you actually get paid.


Posted by on in Content Marketing

Business owners, be advised: online reviews of your business matter. People like to take to websites such as Yelp and Trustpilot and write about the experience they have with businesses, and they also like to read about other people's experiences. Doing someone online research before making a purchase choice is commonplace, and it's something you should learn how to use to your advantage.

1. Give Your Customers the Opportunity to Leave Reviews

You have to take the first step. Whatever your business is, there's a relevant website where your customers can leave reviews. There are also Yelp, Yahoo Local, even LinkedIn. Once you identify a couple of the websites that are frequented by people who might be interested in what your business has to offer, create a profile for your business on them. With that, you've made the first step towards getting online reviews.

The second step is, of course, to make it easy for people to review your business. There's one problem with review websites you should be aware of - people are more likely to leave a review after a negative experience. That's why you need to make an extra effort (more than one, actually), and it starts with having links to your review pages on your business' website, or in a follow-up email you send to your clients after a purchase.

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