Video content has a lot of potential for use in online marketing. The numbers say it all - users are more willing to spend their time watching a video than looking at a web page. They will spend less than four seconds looking at a website, but they'll spend more than two and a half minutes watching a video. There's also the fact that Google, as the leading search engine in the world, has taken notice to the rise of the video. Today, a video is fifty times more likely to appear on the first page on a mixed content search results page than a website with primarily textual content.
The popularity of video shouldn't put you off creating articles and writing blog posts as part of your online marketing campaign. It should, however, make you increase your efforts into creating and placing video content online. You want to cover all of your corners, and to do so, you simply have to have video content that ranks well. And for your video content to rank well, you'll need to do a couple of things.
1. Create High-Quality Content
There's no way around this one - your video content needs to be high-quality. We're not talking about visuals only - and they need to be top notch - we're talking about sound quality as well. Remember, any piece of content you send out into the world speaks about your business. If you send low-quality video, with poor sound design, your business will be perceived as a low-quality business. When creating content, you need to think about the viewers first - they need to get something beneficial from it. That's the best way to get them engaged with the content you're posting, and to use the content to create a positive opinion of your business....