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Video Marketing

Posted by on in Video Marketing

People like to interact with video content. They like to watch it, they like to comment on it, they like to share it with their friends. Video content is the juggernaut of online marketing right not, and it's not showing any signs it will stop its run anytime soon. It will, by all accounts, only get bigger. You only need to look at the advertising budgets of big companies. Year by year, video content has been getting a larger share.

The fact that big businesses are allocating more and more money to video marketing shouldn't put you off of using video marketing to promote your own business. It doesn't matter if you're a small business owner - you can still produce good video content that will help your business be noticed in the digital environment. You don't need the astronomical budgets of big companies to create great video content. But you will need a couple of pointers to get you going in good direction.

Step #1 - Figure Things Out

In terms of content marketing, good video content is content that gets the job done. Creating content that gets the job done starts with research. You need to know who your target audience is. You need to be aware of your business' unique selling point. You need to know what the competition is doing, and you need to know what the trends are in your industry. When you figure out these things, you'll have the information you need to determine how much money you'll need to spend on creating and promoting the content.


Posted by on in Video Marketing

Video content has a lot of potential for use in online marketing. The numbers say it all - users are more willing to spend their time watching a video than looking at a web page. They will spend less than four seconds looking at a website, but they'll spend more than two and a half minutes watching a video. There's also the fact that Google, as the leading search engine in the world, has taken notice to the rise of the video. Today, a video is fifty times more likely to appear on the first page on a mixed content search results page than a website with primarily textual content.

The popularity of video shouldn't put you off creating articles and writing blog posts as part of your online marketing campaign. It should, however, make you increase your efforts into creating and placing video content online. You want to cover all of your corners, and to do so, you simply have to have video content that ranks well. And for your video content to rank well, you'll need to do a couple of things.

1. Create High-Quality Content

There's no way around this one - your video content needs to be high-quality. We're not talking about visuals only - and they need to be top notch - we're talking about sound quality as well. Remember, any piece of content you send out into the world speaks about your business. If you send low-quality video, with poor sound design, your business will be perceived as a low-quality business. When creating content, you need to think about the viewers first - they need to get something beneficial from it. That's the best way to get them engaged with the content you're posting, and to use the content to create a positive opinion of your business.

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