Video content has a lot of potential for use in online marketing. The numbers say it all - users are more willing to spend their time watching a video than looking at a web page. They will spend less than four seconds looking at a website, but they'll spend more than two and a half minutes watching a video. There's also the fact that Google, as the leading search engine in the world, has taken notice to the rise of the video. Today, a video is fifty times more likely to appear on the first page on a mixed content search results page than a website with primarily textual content.
The popularity of video shouldn't put you off creating articles and writing blog posts as part of your online marketing campaign. It should, however, make you increase your efforts into creating and placing video content online. You want to cover all of your corners, and to do so, you simply have to have video content that ranks well. And for your video content to rank well, you'll need to do a couple of things.
1. Create High-Quality Content
There's no way around this one - your video content needs to be high-quality. We're not talking about visuals only - and they need to be top notch - we're talking about sound quality as well. Remember, any piece of content you send out into the world speaks about your business. If you send low-quality video, with poor sound design, your business will be perceived as a low-quality business. When creating content, you need to think about the viewers first - they need to get something beneficial from it. That's the best way to get them engaged with the content you're posting, and to use the content to create a positive opinion of your business.
2. Use the Words
Even though you should focus on producing quality video content, you should never forget about the importance of the written word. Keywords in the video description and the title will help a lot with the content's chances rate well. Ideally, you'd want to use the keyword as the first word in the title.
You should also think about adding a transcript code to your video content. Transcript code is basically a text version of your video. It will probably contain keywords - and you can make sure it does - and it can help the video's ratings.
3. Use the Hosting Options
YouTube, as you probably know, is a video hosting network that's owned by Google. YouTube has a lot of users, but the fact that it's owned by Google also gives it an edge when it comes to Google search rankings.
If you don't want to use YouTube or want to host videos on your own website, you need to submit video Sitemaps and Schemas. They will be instrumental in helping Google find all the relevant information about your videos, which will, in turn, affect their rating for the better.
4. Use Your Other Content to Promote Your Video Content
You don't have to embed your videos in each and every article you post online, but adding a link to your video can be very helpful. Of course, you should only be doing it when it makes sense to do it - when the video has something to add to the content, and when they have at least a similar topic.
5. Use Social Media
Finally, you need to utilize the full power of social media. The first thing you need to do is sync your social media accounts with YouTube. That way, whatever you publish on YouTube will be posted on your social media accounts automatically. From there, your videos can be liked, shared, and commented on, all of which will help their search engine rankings.