Just a couple of years ago, keyword density was all the rage in the field of search engine optimization. It was one of the metrics SEO experts relied on the most in their efforts to ensure good search engine rankings for their content. Keyword density was one of the easiest strategies to implement in your content - all you had to do is make sure that for every hundred or so words of content, you have between three and five mentions of your targeted keywords. That's all.
Keyword density was a metric that worked. The main goal of search engine optimization is to figure out how search engine algorithms rank our content and then create content that will ensure a good search engine ranking. At the time when keyword density was popular, Google and other search engines used things like keyword density and linking strategy to determine the value of the content and assign it a ranking.
What Happened to Keyword Density?
If you think about it, the exact number a certain word or phrase is mentioned in a text isn't the best way to predict the quality and relevance of that text. We know that - we knew it back then, even. In 2013, Google - who also knew it - released a groundbreaking update to their search engine algorithm called Honeybird and changed everything....