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Posted by on in Website Design

Search engine optimization is all about getting a website onto the first page of Google search results for a targeted keyword. Everything revolves around that - the further your website is from the coveted first page, the less likely it is that people will actually visit it. It's a ruthless game, search engine optimization, but it's also a game that doesn't have clearly defined rules. Not a single SEO guru can guarantee that your website will end up where you want it to end up. No one really knows all of the things Google's algorithms take into account when ranking a website.

Still, there are SEO professionals who can drastically increase a website's search ranking, so there has to be something they know. Some rules and best practices have been figured out and some of them have been announced by Google itself. To tell you the truth, though, you could try figuring out some of them on your own, just by noticing the things top rated websites have in common.

Technical Stuff You Might not even Notice

When was the last time you had to wait for more than a couple of seconds for a website to load? If you're like most of the people, you'll tend to stick to the websites you find on the first page of search results. And that means you probably haven't seen slow-loading websites in a while. Why, you might wonder? Well, because of the search engine, Google included, tend to favor websites with short loading times. People don't want to spend their time waiting for a website to load, and they are very likely to leave a website if they're too slow. A website most people will leave before it even loads is not a search result engine would like to serve you and - voila - slow websites end up far, far away from page one of search results.


Posted by on in Video Marketing

People like to interact with video content. They like to watch it, they like to comment on it, they like to share it with their friends. Video content is the juggernaut of online marketing right not, and it's not showing any signs it will stop its run anytime soon. It will, by all accounts, only get bigger. You only need to look at the advertising budgets of big companies. Year by year, video content has been getting a larger share.

The fact that big businesses are allocating more and more money to video marketing shouldn't put you off of using video marketing to promote your own business. It doesn't matter if you're a small business owner - you can still produce good video content that will help your business be noticed in the digital environment. You don't need the astronomical budgets of big companies to create great video content. But you will need a couple of pointers to get you going in good direction.

Step #1 - Figure Things Out

In terms of content marketing, good video content is content that gets the job done. Creating content that gets the job done starts with research. You need to know who your target audience is. You need to be aware of your business' unique selling point. You need to know what the competition is doing, and you need to know what the trends are in your industry. When you figure out these things, you'll have the information you need to determine how much money you'll need to spend on creating and promoting the content.


Posted by on in Website Design

People are hardwired to process visual information quicker and easier than they process textual information. Ninety percent of information our brains process every day come from visual sources, and our brains process that information sixty thousands times faster than they process textual information. It's no wonder, then, that people respond better to visual content than purely textual content.

As a marketer, these numbers should mean something to you. When we say that content with embedded video gets three times more inbound links than text-only content and that forty percent of people will respond better to visual content than to text-based content, you should come to a simple conclusion - you have to include visual elements into your content. And if you haven't done it before, here are a couple of tips that will help you get started.

Define the Mission

Each and every piece of visual content you create needs to have a goal it should achieve. The first question you should answer before creating content is - what do you want the content to do? Do you want it to provide information about your products or company? Do you want it to tell a story that will move your audience? Do you want it to illustrate and accompany your textual content?


Posted by on in Website Design

The number of times a piece of content has been shared over social networking platforms has become one of the most important metrics for describing the success of content. Social networks are where your audience is - where all the audiences are - and if you want to create good content, you'll want to create content the audience will want to share on social networks.

But what makes content shareable? Is it the quality of the content, the fact that it is well written or well produced? Or is the content's ability to address certain questions the audience has? Or maybe it's most important to make it convenient to share the content? All of those attributes matter in terms of creating shareable content. All of them require you to think about the information you include in your content, as well as how you present your content.

Stats and Insights - The Foundations of Shareable Content

Your audience likes to see statistics in your content, even if you don't cater to the math-obsessed corner of the market. People like statistics because statistics are a simple and easy way to demonstrate that you know what you're talking about. Do you notice a difference between these two statements:


Posted by on in Content Marketing

Just a couple of years ago, keyword density was all the rage in the field of search engine optimization. It was one of the metrics SEO experts relied on the most in their efforts to ensure good search engine rankings for their content. Keyword density was one of the easiest strategies to implement in your content - all you had to do is make sure that for every hundred or so words of content, you have between three and five mentions of your targeted keywords. That's all.

Keyword density was a metric that worked. The main goal of search engine optimization is to figure out how search engine algorithms rank our content and then create content that will ensure a good search engine ranking. At the time when keyword density was popular, Google and other search engines used things like keyword density and linking strategy to determine the value of the content and assign it a ranking.

What Happened to Keyword Density?

If you think about it, the exact number a certain word or phrase is mentioned in a text isn't the best way to predict the quality and relevance of that text. We know that - we knew it back then, even. In 2013, Google - who also knew it - released a groundbreaking update to their search engine algorithm called Honeybird and changed everything.

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