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Posted by on in Website Design

There are plenty of reasons to postpone website redesign. It can be costly, it can take a lot of time, and it requires lots of attention from the owner of the website, even if they are not the ones who actually do the redesigning. But the problem with postponing website redesign is that, if you do it for long enough, the fact that your website needs to be updated will start hurting your business.

Websites need to be kept as up to date as possible. If you're wondering how you should know your website is in dire need of a makeover, here are some of the telltale signs.

It Looks Old

You might be proud of the fact that you embraced using the Internet for your business early on, but showcasing your pride by not ever changing your website design is a bad idea. You don't have to be an early adopter of every web design trend that pops up, but when all of your competition has moved on to a different type of design, you can't afford to be left behind.

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Posted by on in Content Marketing

If you would say that today's online marketing ecosystem is dominated by blogs, you would be wrong. Just as wrong as you would be if you said that blogs are utterly useless for online marketing. Blogs are an important part of online marketing campaigns, and they can be especially useful for small and medium businesses that want to increase their visibility in search engine results.

Even though writing a blog post usually isn't as hard as writing a magazine article, for example, it doesn't mean business owners can put just anything on their blogs. To get the most out of a blog, the posts need to meet at least the basic requirements of quality blog content. So let's dive into the very basic elements of a good blog post.

1. A Good Title

The phrase "click-bait" is thrown around a lot when speaking about digital content. For a good reason, too, because there's certainly more than enough content out there with the sole purpose of attracting eyeballs and making people click on links to see the content. "Click-bait" refers to images and headlines designed to tickle people's curiosity and get them to follow a link to view the whole of the content.

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Posted by on in Website Design

No matter how many search engine optimization specialists you talk to, they'll all tell you the same thing - SEO is indispensable for driving organic traffic to your website. And while no one can dispute that fact, what they might skip telling you is that SEO is not the only thing that'll get your website some organic traffic.

In fact, search engine optimization relies on guessing the preferences of algorithms that are not publicly available. While they are some best practices that were figured out over time, SEO is far from an exact science which can guarantee results. So, if you're not a person who believes in putting all the eggs in one basket, you should also use these methods to increase your website's organic traffic.

Create Great Content with Long-Tail Keywords

Don't say that content is king for nothing. High-quality content is paramount for driving traffic to your website. High-quality content is content that's interesting, fact-based, and well-written. High-quality content will never leave the readers feeling like they've wasted their time on reading it - it has to be valuable to them, provide knowledge they sought, or solve a problem they had. That kind of content is content that gets shared on social media.

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Posted by on in Website Design

Online reviews matter. The numbers say that 90% of customers will admit they were influenced by positive reviews. 86% will say the same for negative reviews. In fact, online reviews might have a bigger impact on your business than all the Google or Facebook ads you've been buying.

But the main problem with online reviews is that you don't get to choose whether the reviews your business gets are good or bad. You can offer great customer service and high-quality products, but even that won't completely fend off the occasional bad review.

Lots of good reviews will, however. If you want to make sure that the bad reviews you eventually get don't stand out too much, you need to drown them in a sea of great reviews. And here are a couple of tips on how to get those.

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Posted by on in Website Design

Search engine optimization is all about getting a website onto the first page of Google search results for a targeted keyword. Everything revolves around that - the further your website is from the coveted first page, the less likely it is that people will actually visit it. It's a ruthless game, search engine optimization, but it's also a game that doesn't have clearly defined rules. Not a single SEO guru can guarantee that your website will end up where you want it to end up. No one really knows all of the things Google's algorithms take into account when ranking a website.

Still, there are SEO professionals who can drastically increase a website's search ranking, so there has to be something they know. Some rules and best practices have been figured out and some of them have been announced by Google itself. To tell you the truth, though, you could try figuring out some of them on your own, just by noticing the things top rated websites have in common.

Technical Stuff You Might not even Notice

When was the last time you had to wait for more than a couple of seconds for a website to load? If you're like most of the people, you'll tend to stick to the websites you find on the first page of search results. And that means you probably haven't seen slow-loading websites in a while. Why, you might wonder? Well, because of the search engine, Google included, tend to favor websites with short loading times. People don't want to spend their time waiting for a website to load, and they are very likely to leave a website if they're too slow. A website most people will leave before it even loads is not a search result engine would like to serve you and - voila - slow websites end up far, far away from page one of search results.

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