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Posted by on in Content Marketing

Just a couple of years ago, keyword density was all the rage in the field of search engine optimization. It was one of the metrics SEO experts relied on the most in their efforts to ensure good search engine rankings for their content. Keyword density was one of the easiest strategies to implement in your content - all you had to do is make sure that for every hundred or so words of content, you have between three and five mentions of your targeted keywords. That's all.

Keyword density was a metric that worked. The main goal of search engine optimization is to figure out how search engine algorithms rank our content and then create content that will ensure a good search engine ranking. At the time when keyword density was popular, Google and other search engines used things like keyword density and linking strategy to determine the value of the content and assign it a ranking.

What Happened to Keyword Density?

If you think about it, the exact number a certain word or phrase is mentioned in a text isn't the best way to predict the quality and relevance of that text. We know that - we knew it back then, even. In 2013, Google - who also knew it - released a groundbreaking update to their search engine algorithm called Honeybird and changed everything.

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Posted by on in Video Marketing

Video content has a lot of potential for use in online marketing. The numbers say it all - users are more willing to spend their time watching a video than looking at a web page. They will spend less than four seconds looking at a website, but they'll spend more than two and a half minutes watching a video. There's also the fact that Google, as the leading search engine in the world, has taken notice to the rise of the video. Today, a video is fifty times more likely to appear on the first page on a mixed content search results page than a website with primarily textual content.

The popularity of video shouldn't put you off creating articles and writing blog posts as part of your online marketing campaign. It should, however, make you increase your efforts into creating and placing video content online. You want to cover all of your corners, and to do so, you simply have to have video content that ranks well. And for your video content to rank well, you'll need to do a couple of things.

1. Create High-Quality Content

There's no way around this one - your video content needs to be high-quality. We're not talking about visuals only - and they need to be top notch - we're talking about sound quality as well. Remember, any piece of content you send out into the world speaks about your business. If you send low-quality video, with poor sound design, your business will be perceived as a low-quality business. When creating content, you need to think about the viewers first - they need to get something beneficial from it. That's the best way to get them engaged with the content you're posting, and to use the content to create a positive opinion of your business.

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Posted by on in Website Design

How many different things do you do online to market your business? You probably have a social network profile or two, and you use to post daily updates. You might also have a blog on your website, and you post an article to it once a week. You can also have a weekly newsletter, a weekly YouTube clip, podcast, and a couple of groups on Facebook and LinkedIn where you try to be active.

It's incredible how many things we do to market our businesses today. And if it seems to you that you're falling behind on your schedule and are forced to skip a blog post or two, or not send out this week's newsletter, you should take immediate action. All of your marketing efforts depending on consistency to work, and if you start losing it, you need to adjust.

Why You Need to Be Consistent

When you commit to doing something on a regular basis, whether it's to upload a video, write a blog post, or send out a newsletter, you're not only making that commitment to yourself. You're also making a commitment to your audience. They will expect you to honor it.

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Posted by on in Website Design

When someone stumbles upon your business' website or is sent there from your social networking profile, pages that link to your website, or any other source of traffic, there's one thing you expect to happen. You want the person to go from looking and browsing to performing certain actions. You might want them to buy your products. You might want them to ask for promotion codes. You might want them to ask for your free ebook, or sign up for your newsletter. A lot of the time, business websites serve one purpose - to persuade people to perform certain actions.

To be able to do that, your website needs to be equipped with some tools. For example, it needs to have persuasive copy. It needs to have an attractive visual design. It needs to be functional and easy to use. And, of course, it needs to contain a call-to-action button. This button lets people do what you want them to do, but it also serves as a tool that persuades them to do it. Call-to-action buttons are important, and if you want yours to work well, you need to follow certain guidelines.

Color and Placement

Call-to-action buttons need to attract attention. You can have the most persuasive copy in the world on your web page, but if the users can't find the button they need to press to do what you want them to do, all of that good copy is worth next to nothing.

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Posted by on in Website Design

The increase in the number of people who are using smartphones to access the Internet on the go is propelling local search engine optimization to the forefront of online marketing. Data shows that eighty percent of Google searches have a goal to find a local solution to a query. Your business needs to take local SEO seriously and get into the local SEO race.

1. Responsive Design

The first thing any business that wants to access and be accessed by the mobile audience do is make sure that the users have a decent experience once they find the website. If it takes too much time to load a page, or if users aren't able to navigate the website easily, all the SEO in the world won't help. People will be leaving the website in search of other, user-friendlier websites.

Responsive design is web design that takes into account all the various devices that can be used to access a website. This means that using responsive design, websites can scale according to the devices they're being viewed on, providing a good user experience for mobile and desktop users alike. If you don't know whether your website was created using responsive design, there are other websites that allow you to see your website as mobile users do.

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