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Posted by on in Web Design

It would be hard to imagine a successful digital marketing campaign that doesn't include some kind of content. Your business' social media reach depends on your ability to produce good content. The number of people who sign up for your newsletter depends on the quality of the content you used on your landing page. The number of people visiting your website depends on whether or not it includes a blog.

But while marketers and business owners might understand the need to create quality content, it doesn't mean that they know how to pair the right type of content with the right strategic goal. No matter how good your white paper is, it's not something you can usually use to increase your reach on Twitter. And simple blog posts are not the most effective way to increase conversion rates. If you want your campaign to be successful, you'll need to know which types of content can be used for which goals.

A Quick Awareness Boost

Building a social media audience is one of the surest ways to increase brand awareness. It takes some time to do it, however, so you shouldn't expect to reach a high number of followers or see a lot of engagement overnight. But with the right type of content, the content which has the ability to go viral, you can see occasional quick jumps in social media stats.

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Posted by on in Website Design

Last year will be remembered as the year when mobile devices finally overtook desktop devices as the go-to hardware used to access the Internet. Everyone who wanted to look could have seen this coming from a mile away - just a year before, there were more Google searches performed from mobile advice than any other type of advice. The reign of mobile has started.

For a business-person who wants to establish their presence on the Internet, the mobile-first era starts with a simple question - is your website optimized for mobile devices? It should be, because more than a half of people won't stick around if your websites load for more than three seconds. Even if the loading times are quicker, visitors will not waste their time on a website that's built to be navigated using a mouse and keyboard, not thumbs. And as time goes by, mobile-friendliness is going to be increasingly important.

Why Is Mobile-First Indexing Important?

Google still hasn't fully implemented mobile-first indexing, but it's getting there. Right now, your website's search ranking is still largely determined by how well it performs on desktops. But as the numbers continue to show that people are favoring their mobile devices when accessing the Internet, providing your visitors with a good mobile experience will become important for search rankings as well.

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Posted by on in Website Design

There is a difference between having a website which can be accessed on a mobile device, and having a website which is optimized for viewing on a mobile device. Only one of the two will be easy to navigate and look at on a device like a smartphone - and you can guess which one it is. The point of optimization for mobile is to provide the best possible user experience on mobile devices, and that's something you should take very seriously. Mobile browsing, and using mobile for online shopping, is going up, and it is believed that mobile devices will surpass desktop devices as the go-to means for using the Internet. Disregarding mobile optimization is a mistake that will come back to bite you, so we've come up with a list of things you need to take into consideration if you want to avoid making that mistake and stay current.

Choose the Right Design

Mobile devices, you've sure noticed, usually have smaller screens than desktop devices. The way they're usually used, those screens also have to double as a keyboard and a trackpad. So if you don't want to create a separate version of your website for mobile devices, you can use responsive design - a design feature that allows the website to scale to the device it's being viewed on, without compromising any functionality.

But that alone won't help make navigating your website on a mobile device easier. You need to take into account the fact that mobile users, especially those which have devices with a touch screen - so almost all mobile users, will use their thumbs to navigate your website. And when we say thumbs, we mean a single thumb. If you want to take this fact into account, and you certainly should, you need to make sure that all the clickable elements on your website will be large enough to handle being clicked on with a thumb.

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Posted by on in Social Media

Google+ has become an indispensable tool for online promotion. Business can have their Google+ pages. Entrepreneurs and business owners have their Google+ profiles. The two should be a part of a coordinated effort the increase a business’ online visibility, an effort that usually starts with optimizing both the business page and the profile so that they can reach their full potential. While the optimization is not something that should be taken lightly or rushed, it still doesn’t have to be tedious endeavor. It takes as little as three simple steps to make sure your Google+ profile and your business’ Google+ page are optimized and used in a way that lets your business be found.

It’s all about the search

Both your Google+ profile and business page need to be optimized for search because that’s one of the most important ways you and your business can be found on the Web. You’ll want to start by filling out the “about” section of both the business page and the profile. You’ll need to write a tagline, an introduction, add some links and contact information. Let’s take a closer look at each of them.

The tagline should be short and sweet. Your tagline should represent you and your business, and it should indicate both in a very clear way as it will be what users see when they do a Google search for you or your business. Make sure every word in the tagline counts, and it includes appropriate keywords that are relevant to your business or industry.

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Posted by on in Content Marketing

Websites can be useful to businesses in many ways. They can be used to sell products or services, increase consumer awareness, or simply establish an online presence. However, as many a business owner could attest, thinking that everything it takes for a website to achieve its goals is to put in online is very misleading. Websites without traffic usually don’t serve their purpose. You need to get people to visit your website because the logic that if you build it, they will come doesn’t apply to websites.

Websites need traffic, and you need to do what you can to get yours the traffic it needs. Luckily, the list of things you can do to drive traffic to your business’ website is extensive, and plenty of it doesn't require much technical knowledge. We’ll take a look at the things you should be doing on your website and the things you could do which involve other sites and services.

Making Sure Your Website and Content are Up to the Task

The first thing you should do is look at the existing state of your website or blog. Ideally, you should have already organized the content on your website in categories. They will help your readers navigate your website easier, and they are very useful for your website’s optimization. Next, look at the content you already have on your website - is it well optimized? Does it have relevant meta tags, descriptions, URLs? All of those are critical if you want your website to be found through search engines. Also, check if your content has any comments you should respond to because responding to comments increases reader engagement.

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Posted by on in Website Design

Every year a home needs thorough cleaning and its space requires adjustment to the new season. Similarly, your own website should be cleared of all clutters and trash content to pave the way for the current innovation. It means that what is advanced right now—when it comes to websites—is becoming mobile-friendly.

Today, less importance is given to those sites which are not responsive. So to avoid your site from getting relegated, here are a few tips to consider. You’ll come up with a totally improved website once you take these tips making it mobile-friendly.

1. Learn the importance of being mobile-friendly. Today, everything to benefit from is obtained through a single word “Google”. Increasing online searchers trust this major search engine when digging out for quality information. With that, higher ranking is given to those websites that are compatibly mobile-friendly. While ranking is the life of every site, most companies have recently adjusted to Google’s algorithm to get the ranking they want.

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Posted by on in Web Projects

The world has gone online, and you’ll not be surprised to hear that your website is now more important than any other of your marketing tools. For most people, search engines are the place to go when looking for a product or service, and your web page will be the first one to tell them about your business. Is your website telling the right story? If you cannot remember when your website’s design was created, it probably isn’t.

The way your website is designed is not just about the looks or fancy new design tricks (although these matter, too). It’s about functionality, usability, and converting effectiveness, and if your website doesn’t meet these goals, you are probably just losing sales. So, see your web page with fresh eyes, analyze its performance, and if you find any of these 7 signs - get ready for a revamp.

Sign 1. Your Design Looks 2000ish

Just like you don’t wear your old college T-shirt to a business meeting, you don’t want to drive visitors to a web page that looks 10 or 15 years old. To say nothing about the aesthetic value of a 2000ish website, it gives your audience the wrong message: your business doesn’t care much about its image, or the website has been neglected and the information it contains is not relevant any more.

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Posted by on in Web Design

A new brick-and-mortar store can get plenty of visitors by being placed in the right city area and having an attractive exterior. For an ecommerce store, it’s not that easy: in the endless ocean of web pages, few people are likely to stop by.

That’s why the success of your new e-shop depends on how creative and proactive you are in driving people there. How do you do that? Here are several proven sources that will generate a good flow of visitors to your newly started online store.

Bloggers and Video Bloggers

Some of the bloggers and vloggers in your industry will have a pretty good audience, and if you manage to get your products featured by them, a certain share of their readers is sure to visit your store. To get your product reviewed, offer a free sample and make sure you catch their attention with your pitch - short, sweet, and presenting your product attractively.

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Posted by on in Web Design

To get tons of valuable new traffic, you strive to achieve top positions in search results. That is only natural, and that is exactly why businesses are optimizing their websites in the first place. But do top positions equal a good PageRank? Not necessarily.

Some time ago, SEOs would work their tails off to achieve a great PageRank through hundreds of inbound and outbound links, but times have changed, and SEO is getting more and more complex. So, does PageRank still matter for your SERPs and should you get concerned when it declines?

What is PageRank Anyway?

PageRank is a ranking Google gives to your website based on the web pages that link to you and those you link to. The higher this score is, the more credible search engines believe your page to be. PageRank is determined not just based on the quantity of the links, but on their quality as well. For example, an incoming link from a well-known resource like Wikipedia will do more for your PageRank than one from a barely known web page, and a backlink from a low quality website can have a negative effect on your own PageRank.

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Posted by on in Web Design

By the end of this year, mobile devices will outnumber people on Earth, a recent study by Cisco says.

Think about it. Every potential customer you’re after has a cell phone, and most of them have a smartphone or a tablet - or both. That is reason enough to make sure your website is ready for all the users, who will be browsing it on their mobile devices. Are you sure yours is ready?

If your web design is responsive, you will confidently reply “yes!”. And that is where you’re mistaken. The web design might be adjusting to the screen sizes and so on, but if the content is not written with a mobile user in mind, most likely it just won’t be read. When you browse a website while on the bus or waiting in line, will you actually read a full-length page of unstructured content? Exactly.

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Posted by on in Web Design

In order to stay competitive in the avalanche of Ecommerce to hit the Internet recently, it is essential to understand the ins and outs of Ecommerce web design. While aesthetics are important, when it comes to Ecommerce, it’s all about making the journey to checkout as quick and easy as possible.

Here are a few tips to help you build Ecommerce websites with an expert hand.

Let Customers Control Their Choices

Imagine shopping at your favorite clothing store. You find the exact pair of shoes you want, so you wait in line for twenty minutes to buy them, only to discover that the store no longer carries them in your size.

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Posted by on in Web Design

These are some general points that you can use to convince your partner to finally invest into a website and it could also assist you to see if you are using your current website to the fullest.

Check out these reasons and let us know if we can assist you with the improvements of your current website or get you started with your new online presence.

  1. Your business is open to the world 24/7, 365 days a year

  2. You can put information on it that would not fit your business card, especially by using a QR code

  3. Makes it easy for people to find your contact information and contact you

  4. Can answer the same questions your clients ask for you over and over

  5. Present a professional image

  6. Allows people too shy to call to send an email at 2 o'clock in their pijamas

  7. You have more credibility by having an Internet presence

  8. Sell products while you sleep

  9. Gather information and generate valuable leads

  10. Enables you to share your expertise, experience, education, and enthusiasm without lifting a finger

So, are you using your website to fulfill all of these. If not we are here to assist you with this.

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